Toronto-based filmmaker Kathleen Mullen’s latest documentary film, Breathtaking, investigates the Canadian asbestos industry and the Canadian government’s refusal to stop mining and exporting asbestos. While it’s a documentary about the asbestos industry, it’s also a tribute to her father, Richard Mullen, who died of mesothelioma (a terminal cancer caused by asbestos exposure) in 2003.
On June 16, 2011 there was a Vancouver screening of Breathtaking followed by a panel discussion, and question and answer session. The event was sponsored by the BC & Yukon Territory Building and Construction Trades Council, the International Association of Heat & Frost Insulators & Allied Workers, Local 1118 and the International Association of Theatrical Stage Employees (IATSE), Local 891. Tracy Ford, AREA Fund Co-Founder, was asked to speak at the event as a member of the speakers panel.
In addition to speaking at the event, AREA Fund assisted with advertising/promoting the event in the following ways:
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•Emailing all BC MLAs, MPs and the Premier to invite them to the event
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•Emailing and calling media a number of times to inform them of the event
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•Posting the event on multiple free online event listing sites
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•Getting the event listed on The Vantage, a local, respected blog
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•Obtaining brochures and creating 300 brochure packets to hand out at the event – including BAC, AREA Fund, CanSAV, USW 480 – Silent Killer, WorkSafeBC and CCS Meso
June 16, 2011
